OUR TEAM

Meet the team that will help you

Experts in their area, ready to build the success for you.

ROSA MARÍA FRANCO VELÁZQUEZ

PARTNER/FOUNDER

MARTIN M. PEREYRA CASTELLÁ

PARTNER/FOUNDER

ALFREDO PINEDA NIETO

PARTNER/FOUNDER

INGRID MELGAR TORIZ

ASSOCIATE

CLAUDIA CAMPOS CHAVELAS

ASSOCIATE

YESIKA SAAD HERNÁNDEZ

ADMINISTRATOR

ANAYELI SOLIS HIDALGO

ASSISTANT/PARALEGAL

MARIO VARGAS HERNÁNDEZ

ASSISTANT/PARALEGAL

Let's start working together

Whether it’s trademarks, patents, copyrights, or data protection, our team ensures your business stays ahead in a competitive market.

Get in touch today and discover how we can help you protect what matters most.

ROSA MARÍA FRANCO

Founder at Nieto & Castellá

Education

  • Law degree from the Instituto Tecnológico Autónomo de México (ITAM), where she graduated with honors
  • Master of Laws  (LL.M) from The George Washington University, Law School
  • Member of the International Association of Privacy Professionals (IAPP), where she is, since December of 2015, the Managing Director for Latin America, and from 2012 to 2016 was co-chair of the KnowledgeNet in Mexico City.
  • Has studied various intellectual property and data protection courses and in 2009 obtained a Diploma in Information Technology and Communications Law from ITAM.
  • Certified as Certified Information Privacy Professional (CIPP/US) by IAPP.

Profile

Head of Privacy & Data Protection 

Rosa María Franco is a leading expert in Intellectual Property, Privacy, and Data Protection with extensive experience advising national and international clients on regulatory compliance, risk management, and privacy strategies.

She holds the Certified Information Privacy Professional (CIPP/US) accreditation from the International Association of Privacy Professionals (IAPP) and has been recognized as a key figure in privacy law in Latin America. She currently serves as Director for Latin America of the IAPP.

As head of the Privacy and Data Protection practice at Nieto & Castellá, Rosa María has advised clients on a wide range of matters, from privacy audits and policy drafting to implementing comprehensive data protection programs. She is frequently invited as a speaker at major industry conferences, including the Privacy Summit and Privacy Academy (now P.S.R.) and the International Privacy Law Forum.

Her expertise has been recognized by Who’s Who Legal, which describes her as:

 ”…a fantastic data protection and privacy attorney. Her peers regard her as one of the most savvy and knowledgeable practitioners in the market.”

PUBLICATIONS

  • RH Magazine, “La importancia de la Protección de Datos Personales en México” (The importance of data protection in Mexico), año 1,005, 2011.
  • Privacy Laws & Business, “Mexico issues Data Protection Regulations”, issue 116, April 2012.
  • Managing Intellectual Property, “Finally a modern data protection system”, November 2012.
  • IDC Magazine, “Datos Personales y sus medios de defensa” (Personal Data and their Means of Defense), 2013.
  • Managing Intellectual Property, “How to deal with security in the cloud”, November 2013.
  • Bloomberg BNA. Bloomberg Law: Privacy & Data Security, contributor to the Mexico Country Profile (2015, updated every year).

 

AFFILIATIONS

  • Managing Director for Latin America (since December 2015) and formerly Co-Chair of the KnowledgeNet in Mexico City (2012-2016) of the International Association of Privacy Professionals (IAPP).
  • Member of the Mexican Association for the Protection of Intellectual Property (Asociación Mexicana para la Protección de la Propiedad Intelectual, AMPPI). She was President (2013-2016) and formerly Coordinator (2011-2013) of the Information Technologies Committee of AMPPI.
  • Member of the International Trademark Association (INTA).

MARTIN M. PEREYRA CASTELLÁ

Founder at Nieto & Castellá

Education

  • Law degree from Universidad Anáhuac , 2000        

  • Master in Intellectual Property and Digital Innovation at the University of Alicante, Spain 2023

  • Corporate Law Ph.D at Universidad Complutense de Madrid in collaboration with Universidad Anáhuac 2007

  • Certified by the Mexican Association for the Protection of Intellectual Property   (AMPPI), which is the Mexican chapter of the International Association for the Protection of Intellectual Property  (AIPPI) as an Intellectual Property Attorney.

  • Recognized by IAM Patent 1000 since 2013 as a highly recommendable patent prosecution and litigation practitioner.

Profile

Partner – Head of Patent Practice

With nearly 30 years of experience in patent law, Martín M. Pereyra is a trusted advisor to national and international clients across diverse industries, specializing in patent protection, enforcement, and strategy.

He leads our Patent Practice, assisting clients with patent and design registration, international portfolio coordination, freedom-to-operate (FTO) analyses, and pre-acquisition due diligence. His work extends to securing economic funds for technological development and crafting comprehensive intellectual property strategies.

Martín earned his Law degree from Universidad Anáhuac and later obtained a Master’s in Intellectual Property and Digital Innovation from the University of Alicante, Spain. He is currently a PhD candidate at Universidad Complutense de Madrid, focusing on Corporate Law.

Martín is a certified Intellectual Property Attorney by the Mexican Association for the Protection of Intellectual Property (AMPPI), the Mexican chapter of the International Association for the Protection of Intellectual Property (AIPPI).

Throughout his career, he has been part of some of the most prestigious law firms in Mexico, including Basham, Ringe y Correa and Baker & McKenzie. He is a regular speaker at specialized forums and industry seminars.

His expertise has been recognized by IAM Patent 1000, which describes him as:

Pereyra implements international patent protection strategies. He performs patentability and freedom-to-operate searches at the local and regional level, for which he receives strong praise… Martín is very responsive and swift in providing updates on all our requests. He is open to discussion and listens very carefully to each of our requirements.”

AFFILIATIONS

  • Coordinator of all Committees (2017-2019) and member of the board at the Mexican Association for the Protection of Intellectual Property (Asociación Mexicana para la Protección de la Propiedad Intelectual, AMPPI), which is the Mexican chapter of The International Association for the Protection of Intellectual Property (AIPPI). Martín has been President of the Patent Committee (2014-2017) and Coordinator of the Patent Committee (2011-2014).
  • American Intellectual Property Law Association (AIPLA).
  • International Trademark Association (INTA).

 

RANKINGS/AWARDS

  • IAM PATENT
    • Prosecution – Silver
  • LEADER’S LEAGUE
    • Patent Prosecution – Highly Recommended
  • TOP RANKED LEGAL
    • Band 3

ALFREDO PINEDA NIETO

Founder at Nieto & Castellá

Education

  • Law degree from Universidad Panamericana, 2000

  • Postgraduate Degree in Intellectual Property (Honors), Universidad Panamericana, 2008.

  • 40th Annual Academy of American and International Law offered by The Institute for International and Comparative Law of The Center for American and International Law (Formerly the Southwestern Legal Foundation), Dallas Texas, United States of America, 2003.

  • Postgraduate Degree “Delitos en Materia de Derechos de Autor” (Copyright Criminal Conducts) Instituto Nacional del Derecho de Autor (National Copyrights Institute) and Instituto Nacional de Ciencias Penales (National Institute of Criminal Sciences), 1999.

  • Former Lecturer for Intellectual Property in Universidad Panamericana’s Law School.

  • Foreign Attorney at Gómez-Acebo & Pombo, Madrid, 2004-2005.

  • Member of Asociación Mexicana para la Protección de la Propiedad Intelectual (AMPPI) and to the Enforcement Committee, International Trademark Association (INTA).

  • Recognized by IAM Patent 1000 since 2013 as a highly recommendable patent litigation ND prosecution practitioner.

Profile

Partner – Head of Trademark, Copyright & Litigation Practices

With nearly three decades of experience, Alfredo Pineda Nieto is a renowned expert in trademark law and intellectual property litigation. He has advised and represented global companies across multiple industries, including technology, pharmaceuticals, consumer products, food & beverage, entertainment, and telecommunications.

As head of the Trademark and Litigation practice, Alfredo specializes in portfolio management, brand protection strategies, and IP enforcement in Mexico and abroad. He has successfully defended clients before administrative and judicial courts, earning a reputation for his strategic approach and deep legal insight.

Before joining the firm, Alfredo led intellectual property teams at top-tier Mexican law firms, including Jáuregui, Navarrete y Nader and Barrera Siqueiros y Torres Landa (now Hogan Lovells). He is also a sought-after speaker at industry events and legal forums.

Alfredo earned his Law Degree and a Postgraduate Degree with Honors in Intellectual Property Law from Universidad Panamericana, where he also served as a lecturer in his areas of expertise. Additionally, he completed a Postgraduate Degree in Copyright Criminal Conduct from the Instituto Nacional del Derecho de Autor (National Copyright Institute) and the Instituto Nacional de Ciencias Penales (National Institute of Criminal Sciences).

His expertise has been acknowledged by IAM Patent and WTR 1000, which describe him as:

“Pineda faces judicial and administrative authorities with sharp legal acumen, thanks to 27 years of experience in the enforcement and litigation of patent rights.”
“Alfredo Pineda Nieto is an enforcement ace with a stellar track record in the fight against fakes.”

PUBLICATIONS

  • Copyright Infringement, “Mexico”, Kluwer Law International, Center for International Legal Studies, 2018.
  • Design and Trade Dress Global International Update on Case Law & Practice, “Trade Dress related – Supreme Court’s Decision”, Issue 1/2016, Hogan Lovells Publications, 2016.

 

ASSOCIATIONS

  • Enforcement Committee of the Mexican Association for the Protection of Intellectual Property (Asociación Mexicana para la Protección de la Propiedad Intelectual, AMPPI).
  • International Trademark Association (INTA); Alfredo is an active member of INTA’s Enforcement Committee.

 

RANKINGS/AWARDS

  • WTR1000
    • Bronze
  • IAM PATENT
    • Litigation – Bronze
  • LEADER’S LEAGUE
    • Alfredo Pineda: Trademark & Patent Litigation – Highly Recommended
  • TOP RANKED LEGAL
    • Band 3

Ingrid Fernanda Melgar Toríz

Associate at Nieto & Castellá

Education

  • Law Degree (2021). Universidad Panamericana.

  • Essentials of US Cybersecurity and Technology Law Program (2022), New York University.

  • Master’s Degree in Business Administration for Sustainability (in progress), Instituto Politécnico Nacional.

Profile

Ingrid holds a Law degree from Universidad Panamericana (2021), she has built a strong professional career in advising and defending trademark rights, from the preparation and filing of trademark applications to representing clients in proceedings before different authorities in Mexico. Ingrid has also enhanced her expertise through additional training in key areas such as cybersecurity and technology law, having completed the Cybersecurity and Technology Law program at New York University in 2022.


Ingrid provides comprehensive legal services, both preventive and in resolving intellectual property disputes. Her focus is on ensuring the effective protection of her clients’ rights by developing tailored strategies for brand management.


Throughout her career, Ingrid has worked with companies from various industries and legal firms, offering strategic advice on dispute resolution and conducting legal audits to assess the trademark status of businesses. Her experience enables her to provide effective solutions for companies in corporate transactions, ensuring the proper legal protection of their intangible assets.

Claudia Gabriela Campos Chavelas

Associate at Nieto & Castellá

Education

  • Mechatronics Engineering (2005). Universidad Anáhuac México Sur. 

  • Master in Business Administration (2007). Universidad Anáhuac México Sur.

  • Law Degree (2015). Universidad Del Valle de México.

Profile

Claudia is mechatronics engineer with a law degree, specialized in the field of intellectual property.

She has been practicing as a Patent Attorney since 2007, with full experience in providing technical and legal advice to obtain intellectual property rights in Mexico and abroad. She also perform technical translations, patent analysis, patent drafting, prior art searches, FTO searches, patent prosecution and Patent filing as well as prosecution and filing of industrial designs and utility models.

Her expertise relies on inventions of the mechanical, electrical, electronics and IT areas as well as industrial designs and utility models but I also have experience on biotech, pharmaceutical and chemical inventions.

PUBLICATIONS

  • “Mexican Law and Practice Related to Patent eligible subject matter” Managing Intellectual Property Magazine. November 2016.
  • “Industrial Designs in the digital environment” Managing Intellectual Property Magazine. November 2015
  • “Industrial Designs in the Digital Environment” Managing Intellectual Property Magazine. October 2015
  • “Technical versus Non-Technical Features in Computer-Implemented inventions” World Intellectual Property
    Review – Jurisdiction Report. September 2011
  • “Does the Automation of A Method Involve An Inventive Step?” Mondaq. May 2011
  • “Inventive Step and computer-implemented inventions” World Intellectual Property Review – Jurisdiction Report. January 2011

 

ASSOCIATIONS

Mexican Association for the Intellectual Property Protection (AMPPI)